California Partnership for the San Joaquin Valley | California Community Colleges launches new career ed program campaign

California Community Colleges launches new career ed program campaign

July 21, 2017

Above: Career Education campaign launch on steps of the State Capitol (Photo Credit: Leah Grassini Moehle/CA Fwd)

The California Community Colleges today [July 20] launched a new campaign aimed at prospective students, both high school students and adults who want to gain new skills, as well as parents, counselors, employers, and other stakeholders to promote the benefits of California Community Colleges Career Education as an affordable, accessible pathway to a rewarding career.

The launch event, held today [July 20] at the State Capitol in Sacramento, included a press conference featuring state policymakers, higher education leaders including Eloy Ortiz Oakley, California Community Colleges Chancellor; Van Ton-Quinlivan, California Community Colleges vice chancellor of Workforce and Economic Development Division; Jim Mayer, president and CEO of California Forward; employers, community leaders, Career Education graduates and current students; as well as hands-on exhibits featuring a sampling of demonstrations affiliated with today’s Career Education programs including Advanced Transportation, Public Safety, Advanced Manufacturing, Energy, Construction and Utilities, and Retail, Hospitality and Tourism.

“Today the California Community Colleges launched an important effort to let all Californians know about the robust Career Education programs we offer,” said Oakley. “Our Career Education programs are the smartest, most affordable, and accessible way for Californians to acquire the hands-on, high-quality skills they need to enter exciting new and good-paying career fields – and to pursue the California Dream. Our system is one of inclusion and opportunity, and we’d like everyone to know about all we have to offer.”

The campaign includes paid advertising for use via social and traditional media (in English and Spanish), public relations efforts, multicultural outreach, local outreach events, online video, and employer and stakeholder engagement. The campaign is broad-based, and will be rolled-out in coordination with California community college campuses, employers and businesses.

For the complete report, go to caeconomy.org/reporting